I’m involved in three different areas of the food industry, each of them just as important as the other. First, I am a cook who loves cooking beautiful produce in my restaurant, surrounded by a group of young, energetic and enthusiastic people from both front and back of house. They keep me inspired and looking forward to cooking each day. The restaurant is where we have the chance to create food that draws on all the influences of my life, and which hopefully inspires customers and other food professionals. Second, I am a food communicator, in books, magazines and on television. In this role I try to encourage people to cook better, spend more time doing it, and hopefully derive pleasure from it. Finally, I am a food producer, with a line of fresh sauce products. I have recognized that people are, in the main, time-poor, particularly during the week, and they may have to throw together pre-prepared dishes to create a quick meal. I felt that it was important to make sure people had a fresh offering at their disposal, which would mean they could create a truly fresh food experience with real restaurant flavours for their family, without compromise. That is why I’m doing it and am very proud of my dedicated team and the way in which Woolworths has supported a little company like mine with a big vision.