The law of diminishing returns

Most chefs try to satisfy a customer’s hunger in a short time with one or two dishes. They begin with something great. The initial bite is fabulous. The second bite is great. But by the third bite—with many more to come—the flavors begin to deaden, and the diner loses interest. It’s like getting into a hot bath or jumping into a cold pool. At first, the temperature is shocking, but after a few minutes, you get so used to it that you don’t even notice it. Your mouth reacts the same way to flavors and sensations.