The Role of Frozen Desserts

Rarely will you see a dessert menu without some kind of frozen dessert on it, and this applies to even the smallest diners, in remote locations. The reason for this is quite simple: people love frozen desserts, mainly ice cream. Frozen desserts are an integral part of any dessert menu because they satisfy on many levels: they are refreshing after a heavy meal, they are cold (obviously), sweet, smooth, and, in some varieties, rich and creamy. They also hit a familiar and nostalgic note, because for many of us ice cream is an important part of our lives, having enjoyed it since childhood. Good times are usually connected to ice cream somehow, and the brain recognizes that.