The media’s discovery that food made good copy transformed the image of the chef in British society. Cooking for a living shed its tag as a menial and sissy occupation; indeed it began to acquire the glamour and trappings of show business and, inevitably, it fired the imagination of young home-grown talent which had lain dormant until then. The great London kitchens which, in the past, had had to import their brigades from the continent, now found an able and enthusiastic pool of domestic recruits.