Factors Affecting the Perception of Appearance

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By Paula Figoni

Published 2003

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Three main factors affect the perception of appearance. It is these factors that determine whether two products look the same or not. The first two factors—the nature of the light source and the nature of the object itself— affect how light is absorbed, reflected, and transmitted through foods. The third factor, the nature of the surroundings, is more of an optical illusion.