A note about Est! Est!! Est!!!

The story behind this white wine goes like this: there was once a German Cardinal called Defuck, who was on his way either to or from the Vatican, and came by the town of Montefiascone. Here, he sent his servant Martino ahead to check out which of the inns served the best wine. Whenever Martino found one, he would write ‘EST!’ on the door with a piece of chalk, to let the Cardinal know which inn to choose once he had caught up. At one, Martino found the wine so exceptional that he chalked ‘EST! EST!! EST!!!’ on the door. His master clearly agreed, since he promptly died of overindulgence in the village and is buried there in the graveyard.