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2.45 P.M. (cont.) THE IVY

Appears in
The Ivy: The Restaurant and its Recipes

By AA Gill and Mark Hix

Published 1997

  • About

The chef sits at a table in the corner. A waiter asks what he would like. A pot of tea, Earl Grey. He sits, hunched, his big scarred hands resting on the white linen. They look embarrassed, unsure quite what they are doing here in this room, resting on starched linen. Jeremy and the executive chef, Mark Hix, arrive and pull up chairs. Mark is a quiet, jolly chap, with the sort of face and stature that make big women feel unaccountably maternal. Jeremy orders a bottle of wine.

This is the regular weekly meeting to taste specials for the menu. Four starters, four main courses and four puddings. The menu is the single most important item in a restaurant. It is its calling card, its advertisement, its mission statement. Menus are pored over minutely by proto-restaurateurs, considered through bottles of wine and cups of coffee. The one bit of a restaurant that really is like theatre is the menu. It’s casting an epic: many dishes are called but few are chosen. Everyone is looking for that magic combination that ignites the fickle palate of the customers into flaming, insatiable desire. Do you go for a cast of thousands and overstretch the kitchen, waste ingredients and risk mediocrity, or do you go for a focused drama and limited choice for a few big stars that you know you can do well but risk limiting or perhaps boring your public? Do you go for a specialist genre — Finnish or fishish, grills, Thai, French and Thai, French and Californian, Californian with topless waitresses on roller skates, minimal meaty or vegetarian?

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