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Published 1991
In 1977 I was corporate chef at The Institutional Investor magazine, and the publisher had invited to lunch Rosser Reeves, dean of advertising. I was to “knock the socks off of him.” Now, throughout my career as a professional chef, I’ve been faced with many challenges, but only twice was I given this type of nerve-racking assignment, which is simply to create an impressive, unforgettable meal for an important guest. How does one impress a man accustomed to eating at the best French restaurants? Well, in those days nouvelle cuisine was just coming into vogue and what impressed was a cuisine that combined French haute cuisine techniques with unusual ethnic ingredients.
