Ice Cream Shop Profile

MOTTO: “One of life’s simpler pleasures.”

YEAR OPENED: 2004.

OWNERS: Ruthie Planas and Eric Shelton.

HOW THE NAME WAS CHOSEN: A sketch is the beauty and purity of any idea.

NUMBER OF FLAVORS IN REPERTOIRE: Fifty-five to sixty.

MOST POPULAR FLAVORS: Sur del Lago chocolate, burnt caramel.

SIGNATURE FLAVORS: Straus Family Dairy yogurt, Yirgacheffe coffee, Earl Grey.

WHAT DO THEY DO WHEN IT GETS COLD OUT: Sell hot chocolate with ice cream in it.

AVAILABLE FOR SHIPPING: Sorry, you have to go there.

THE SCOOP: Ruthie and Eric are well-known pastry chefs in the San Francisco area. Tired of being cooped up in restaurant kitchens all day, they opened an ice cream shop on Berkeley’s popular Fourth Street shopping promenade.