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Menu Forms and Functions

Appears in
Professional Cooking

By Wayne Gisslen

Published 2014

  • About

Menus must be planned for the people eating the food. This sounds like a simple rule, but it is frequently forgotten. You must never forget the customer is the main reason for being in business.

This rule means that, in most operations, the taste and preferences of the cooks or chefs are of less importance when planning the menu. True, some of the most famous restaurants exist primarily as showcases for the chef’s own artistry, but these are a small percentage of all food-service establishments. Instead, the taste and preferences of the clientele must be given top priority if the business is to succeed. The kind of clientele the business serves influences the form the menu takes.

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