The Theatre

Appears in

Published 2014

About

AMBIENCE IS TO PLACES WHAT CHARISMA AND SEX APPEAL IS TO PEOPLE: YOU EITHER HAVE IT OR YOU DON’T.

KEITH WATERHOUSE

Anticipation. Excitement. Entertainment. Magic. These are the perceptions and expectations every great restaurateur must manage for any success. It is up to your team to deliver on the promise of such. If everyone has done their job, your guests will remember the night forever. It’s what we strive for every day at Sepia. But taking guests from reality into a magical world is no mean feat, and in truth you don’t always get it right.

Eating should never be confused with dining. Eating is simply consuming energy to fuel our bodies. When you’re dining you’re being taken on a journey into new sights and sounds, whisked away from your everyday life. It is a form of entertainment, of escapism—leave your troubles at the door and embrace the whim of an experience—creating that sense of theatre.