This book wouldn’t have happened or been made beautiful without the following people: Robert Fairer photographer, Jonathan Ragle lighting, both of whom had to endure 23 tarts in two days. They tried everything. We shot 3,000 photographs. They are brilliant and lovely perfectionists and worked insane hours to achieve the results you see, and only the promise of wine and the threat of another tart kept them going. Every shot a dream. Mark Tappin and Simon Gofton who are just lovely to work with and have interpreted the look and design of this book in super-fast super-imaginative ways. Ewan Venters and Tim French of Fortnum & Mason who have taken a mighty bite into Smart Tart and become our tart partners. John Broadley who is the talented illustrator, quirky, humorous, brought text together with picture pitch-perfectly. Mark Ecob, super clever cover. Cathy Hurren, crazy- daisy fast copy editor who saw it flash by. Ceramica Blue for lending their exquisite plates. Ors – John Mitchinson – he has his chapter, he has got the better of me and the best of me and there is no-one more adroit at summing up my hazily asked directional questions, act the editor and setting me on the right course. And The Fun. The Lunches. Unbound. For making writers write what they want to write and publishing it, the nerve, the daring, the risk, the edge. What makes the pages turn.
