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By Lenny Rosenberg and Adaeze Nwanonyiri
Published 2025
After Sol and Bea passed away, their son took over the iconic family bakery in Tarzana, Los Angeles, and continued working there until his death in 2023 at the age of eighty-seven. The previous year, Jules had decided it was time to pass the family business on to the next generation. He had many offers but knew that selling it to dynamic husband and wife Lenny Rosenberg and Adaeze Nwanonyiri, was bashert—a Yiddish word for something that’s meant to be.
