The Staff

The kitchen staff member in your shop are not the only ones responsible for your food; you must also consider the service staff. Listen to them. What are they saying about your food? What do the customers say? Are they well trained to deliver your food and answer questions, or are they just there to carry food to the table? Motivating the staff to sell your desserts is not complicated. Often all you need to do is have them taste your food on a regular basis so that they can fully comprehend what they are selling, and most important, so that they know how to sell it. It becomes more familiar that way than if they just read it off the menu. If they can see it and they can taste it, they will sell it.