In countries where rice is the staple food, everyone considers himself a connoisseur. To start with, the rice should be the best available. The three types of long grain rice that I normally use in Britain are Thai Fragrant (also known as Jasmine rice), Basmati and long grain American. There are many others, however, which are also very good; and of course the rices I have mentioned are all marketed under various brand names.
Just as important as quality is cooking. Fortunately, cooking rice to perfection is much easier than some people seem to think. If you have an electric rice cooker, good results are pretty well guaranteed, but you can cook rice beautifully in an ordinary saucepan.