It’s not just their golden orange color or sugary flesh that made carrots a tradition on Ashkenazi Rosh Hashanah menus: there’s also the deep-rooted pun. “Carrots” in Yiddish is mehren; the same word, mehren, in Yiddish also means “to increase.” By eating carrots, we will increase in numbers as a people: our mitzvot, or good deeds, will increase; and since sliced carrots resemble gold coins, our wealth will increase, too—great expectations from a rather humble vegeta