Wow, the power of social media cannot be understated. Nor can its absolute usefulness in being able to turn a business like Mowgli around on a dime. The omelette wrap is a very common Indian meal. We have it at breakfast, lunch, dinner or supper. It is a delicious, oozing dish, but it sold terribly. I put the question out on Facebook as to why it was unpopular – had it been flavour, I would have pulled it off the menu. The feedback was instant. No one in England wants to go to a restaurant and order a dish with the word ‘omelette’ in it. Overnight it became the Mowgli masala wrap and the sales trebled. This is one of our staff favourites.