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Andrew F. Smith

Beatrice

Appears in
Oxford Encyclopedia of Food and Drink in America
Oxford Encyclopedia of Food and Drink in America

By Andrew F. Smith

Published 2004

  • About

George Haskell, a bookkeeper with the Fremont Butter and Egg Company, purchased the company’s Nebraska plant when the company folded in 1891. He renamed it the Beatrice Creamery Company. In 1901 the company adopted the trademark Meadow Gold for its butter.

From an early date, Beatrice was a leader and innovator in the dairy business. It is reported to have been the first company to package butter in sealed cartons. The company pioneered the use of aluminum foil milk caps and was an early innovator in the marketing of homogenized milk. In 1931 Beatrice was the first company to advertise its ice cream products nationally.

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