Famous Amos

In 1975 Wally Amos, a talent agent with the William Morris Agency, opened the Amos Chocolate Cookie Company on Hollywood’s Sunset Boulevard. He called his brand Famous Amos, and his was the nation’s first gourmet chocolate chip cookie store. His cookie was simply a variation of the classic Nestlé’s Toll House Cookie, but Amos was a good promoter with plenty of big-name contacts who helped him promote his store and his products. In the 1970s Bloomingdale’s began selling his cookies and The New York Times published an article about them.