Functional Beverages

Functional beverages are drinks that provide specific health benefits beyond general nutrition and are enhanced with bioactive and health-promoting ingredients. Increasing interest in health and wellness, coupled with rising health care costs, have helped the functional beverage industry transform itself from a small niche to a mainstream category with striking growth all over the world.

The popularity of functional beverages is due to a host of factors, including a backlash against the expense of traditional health care, a growing interest in self-care, and a desire to find healthier food and beverage offerings as diabetes and obesity rates continue to climb in adults and children. This concept is blurring and redefining the boundaries between food and medicine, how health is maintained, and how diseases are treated.