Post Foods

When Charley Post, at the age of thirty-seven, was wheeled into Dr. John Harvey Kellogg’s Battle Creek Sanitarium in 1891, he had high hopes that, finally, he would be cured. But the famous doctor’s regimen of colon massages, multiple daily enemas, and a severe vegetarian diet were a bust. Frustrated, the man who had seen one enterprise after another sabotaged by his failing digestive tract finally availed himself of a psychic healer. She “vitalized in me the dormant forces,” he was to relate later. As a result, it was in mesmerism and the related art of marketing that C. W. Post found his métier.