Local Food is thought by some consumers to be better than food from other countries, other continents. Their arguments are in favour of sustainability and against globalization. Such people are sometimes called ‘locavores’, nominated the new word of 2007 by the New Oxford American Dictionary. It was coined in 2005 by Jessica Prentice of the Ferry Plaza Farmers Market in San Francisco as she and her colleagues worked on a campaign to challenge people to eat only what was grown or harvested within 100 miles of their homes. One of her inspirations was the book Coming Home to Eat (2001) by Gary Nabhan, an account of eating for a full year only those foods grown or harvested within 250 miles of his Arizona home. The writings and life-work of the Californian chef Alice Waters and the general ethos of the farmers’ markets movement also contributed much to this crystallization of their views.
