1950 to 1990

Appears in
Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

  • About
The postwar economy recovered quickly. As more and more imitative products showed up in the marketplace, advertising’s emphasis shifted from product features to brand image to align brands with the most profitable market segments based on class, race, gender, and age. The emerging marketing concepts placed even more emphasis on research.