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1950 to 1990
Appears in
Published 2015
The postwar economy recovered quickly. As more and more imitative products showed up in the marketplace, advertising’s emphasis shifted from product features to brand image to align brands with the most profitable market segments based on class, race, gender, and age. The emerging marketing concepts placed even more emphasis on research.
See also cadbury; candy; children’s candy; confection; ice cream; nestlé; race; sugarplums; twinkie; and united states.
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