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Published 2006
‘This crisis is perfectly rational. It was even foreseeable. The day I saw in Time magazine a photograph of a bank vault with a bottle of Lafite in it, I assembled my staff and told them: “the crisis has started”. Indeed from the moment when you start to think of wine as an investment and not as something to be drunk, that’s the end’ (Baron Elie de rothschild of Ch lafite-Rothschild, quoted in The Winemasters by Nicholas Faith).