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By Anne Willan
Published 2007
One key is terroir. When shopping for produce in French markets, everywhere you’ll come across produits du terroir; almost any magazine article about a chef is bound to talk about the taste, or goût du terroir; and French cookbooks are full of what are called recettes du terroir. No English equivalent exists, but the French word has spread internationally—particularly in wine circles—over the past thirty years. What exactly does terroir mean?
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