In Japan, perfectly trimmed, precisely cut uncooked fish is traditionally eaten plain as sashimi or combined with vinegar-seasoned rice in the form of sushi. There is also a lesser-known tradition of eating raw fish in Italy. Until the late twentieth century, raw fish was not popular in North America. In the late 1970s, when increased travel and globalization led to greater interest in world cuisines, sushi bars became popular in Europe and in certain North American cities. Today, sashimi and sushi and other raw fish dishes appear on menus from coast to coast.