Let me make one thing perfectly clear—I do not like veggie burgers. I don’t like the idea of them, I don’t like the taste of them, and I consider them to be an insult to the word “burger.” I actually love veggies in all forms: cooked, steamed, smoked, grilled, roasted, even in a cold-pressed juice. I’m a fairly healthy guy who loves cheeseburgers, and I have a great relationship with veggies. I fully understand that some people can’t eat beef, or choose not to, and that’s OK. Naturally, some of these people would still like to enjoy the hamburger “experience”: the cheese, the toasted bun, those toppings, but just because it’s on a bun does not make it a burger.