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Published 1963
Why can’t restaurants write menus that really help? First of all, most menus are too full. To offer a choice of seventy different dishes is not really helpful to the diner. Nobody’s taste could be so jaded that they could not select a meal they want from a dozen or so alternatives. This embarras du choix, in fact, defeats all but the most practised, for the majority of people if faced by too wide a selection (and this is proved by statistics) embarrassedly plump for shrimp cocktail and steak.
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