This is not a “Diet”

At least, not in the unfortunate, mainstream, shortsighted sense of the word. Not in the “eat this way for a little while, until the next bright, shiny, well-marketed object comes along to take your focus away” sense.

In eight years of writing a popular blog and hosting a hit podcast, speaking to hundreds of experts and interacting with thousands of readers and listeners, Matt has learned one valuable lesson that transcends both diet and exercise. It’s about habit change, and it’s this: The positive changes you make for thirty days or three months or even a year don’t matter. Not a bit, unless they continue or give way to even more positive changes.