Community

The Real Bread Campaign doesn’t wish to deny any industrial baker their job, but believes that a small, independent Real Bread bakery is of greater benefit to both its bakers and to other people in its local community. These benefits might include:

• Skilled, meaningful jobs for local people producing food for their neighbours.
• More jobs-per-loaf than an industrial loaf factory.
• Opportunities for social interaction between employees and customers.
• Support for the local high street and economy: money spent with a local business is more likely to be reinvested locally.
• Potential to support local producers, growers or other smaller or more ethical suppliers, by providing an outlet for their goods.
• The chance to shop on foot, by bike or public transport, rather than having to drive to an out-of-town megamarket.