Honesty

Appears in

Published 2016

To protect shoppers and independent businesses alike, the Real Bread Campaign calls for an Honest Crust Act in the UK that will require:

All bakers and retailers to provide full lists of ingredients (and any “processing aids” or other artificial additives used) on all loaf bags. In the case of unwrapped loaves, this information must be displayed clearly at the point of sale.
Meaningful, legal and enforced definitions for the terms “fresh” and “freshly baked” when used in the marketing of loaves – not to be used for “bake-off” products.
Meaningful, legal definitions for “sourdough”, “artisan”, “wholegrain” and “craft”.
Section six of the Bread and Flour Regulations 1998 to be tightened and fully enforced to ensure the likes of dried gluten and soya flour do not make their way into loaves sold as wholemeal.