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Oxford Encyclopedia of Food and Drink in America

By Andrew F. Smith

Published 2004

  • About
In 1810 the first Oktoberfest was held in the city’s “village green” to celebrate the wedding of Prince Ludwig of Bavaria and his bride the Bavarian Princess Therese. It was such a fun wedding that the citizens of Munich have celebrated it every year since (with only two or three years when political and military events overshadowed the celebration).
Oktoberfest, the beer, was introduced until 1872 when the Spaten brewery began offering what they called Ur-Märzen the “original” Märzen. The beer grew out of collaboration between Spaten’s Gabriel Sedlmayr and Anton Dreher of Vienna, hence the term “Vienna beer.”

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