The Quaker Oats Company

Quaker has remained a popular trademark figure into the twenty-first century, with just three revisions to his appearance. In 1946 a black-and-white image of the familiar smiling-head portrait was designed by Jim Nash to replace the original standing figure. The image was updated to a full-color figure in 1957 by the artist and illustrator Haddon Sundblom. In 1970 the company adopted a one-color “shadow” image of the Quaker man designed by Saul Bass as the registered trademark of the Quaker Oats Company.