1920 to World War II

Appears in
Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

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For the first time, more than half of the nation lived in urban areas, providing marketers with a ready-made mass market. Whatever they had to sell, most advertisers aimed their message at the American woman. For decades, statisticians estimated that women accounted for 80 percent of all household purchases.