Advertising, American

Appears in

Oxford Companion to Sugar and Sweets

Oxford Companion to Sugar and Sweets

By Darra Goldstein

Published 2015

  • About

advertising, American is older than the United States itself; European colonists had brought the idea of advertising with them to the New World. In the early American colonies, most advertising was local and resembled current-day classified ads. In 1705 the first known ad for the chocolate trade appeared in the Boston Newsletter, offering cocoa, chocolate, and molasses among other commodities for sale. Twenty-five years later, the New York Gazette carried the first ad for an American sugar factory selling all sorts of “sugar and sugar candy.”