A cow seems a natural emblem for an ice cream parlor. As the producer of 80 to 90 percent of the ingredients in ice cream, it’s only fitting that a fresh-faced cow is featured prominently in our logo. Gradually, however, this amorphous character started to develop his own fully formed personality: Walt, named after Walt Whitman. Walt the Cow would go on to make friends with Whitty the Chicken and Peanut Butter the Pig (PB, for short). There are also some seasonal cameos from Sprinkles the Penguin and Gobbles the Turkey.