Bread Jean Luc Poujauran

Jean Luc Poujauran’s story is a modern-day tale of greed, jealousy and mad inventors. In 2003, Poujauran had been making his fabulous bread in his beautiful baker’s shop, set practically in the shadow of the Eiffel Tower on rue Jean Nicot in the 7th arrondissement, for 27 years. Faithful clients would cross Paris for his moist, light, rich yeasty bread, made only from the finest flour, generous amounts of natural yeast, organic salt from Guerande and purified water. Poujauran also perfected a double fermentation in the baking process, adding extra air and flavour to his loaves.