McDonald’s

When Ray Kroc, a salesman, met two drive-in restaurant operators, Richard and Maurice McDonald, in 1954, America’s foodscape changed forever. Richard and Maurice McDonald, born in New Hampshire, moved to southern California to make their fortune in 1930. After several jobs, they opened a hot dog stand and later graduated to a barbecue drive-in.

[See alsoDrive-Ins; Fast Food; Franchising; French Fries: Recent Developments; Hamburger; Kroc, Ray; Ronald McDonald.]

Bibliography

1. Barber, Benjamin R. Jihad vs. McWorld. New York: Times Books, 1995.
2. Boas, Max, and Steve Chain. Big Mac: The Unauthorized Story of McDonald’s. New York: Mentor/New American Library, 1977.
3. Gould, William. Business Portraits: McDonald’s. Lincolnwood, Ill.: VGM Career Horizons, 1996.
4. Kroc, Ray, with Robert Anderson. Grinding It Out: The Making of McDonald’s. Chicago: St. Martin’s, 1987.
5. Love, John F. McDonald’s: Behind the Arches, rev. ed. New York: Bantam, 1995.
6. McDonald’s Corporation. http://mcdonalds.com/corporate.html.
7. Ritzer, George. The McDonaldization of Society. Newbury Park, Calif.: Pine Forge Press, 1993.
8. Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: Houghton Mifflin, 2001.
9. Smith, Andrew F. Hamburger: A Global History. London: Reaktion Books, 2008.