Hot and cold appetisers

The spies are out. We, as consumers - part and parcel of the great buying public - are being studied from all angles. Highly paid psychologists, experts in depth study and the obscure methods of consumer research, are probing our communities with carefully thought out questions, noting our reflexes, reading the most unlikely motivations into our most straight-forward actions. We do nothing just because we want to! We buy nothing just because we like it! There is always a deeper meaning for our every desire.