The Real Bread Campaign

Since the 1990s, the number of bakers working tirelessly to share their passion for (and loaves of) Real Bread has grown enormously, as has the interest for what they make and how they make it. A milestone in the origins of the current Real Bread Campaign, which works to unite these people as a coordinated movement, was the 2006 publication of Andrew Whitley’s book Bread Matters. An attempt at putting down the knowledge he’d built up founding and running The Village Bakery Melmerby, between 1976 and 2002, Bread Matters sets out what has gone wrong and, importantly, what we can all do to help change things for the better.