Q&A: With the Man Who Started It All

My dad and I don’t often see eye to eye, but this whole endeavor started with his passion project. XFF has become a massive company, where any small change can trigger a chain reaction in all of our stores. It’s not exactly the best environment for a man who likes to tinker around in the kitchen, throw things at the wall, and see what sticks. This is oftentimes the source of our fights—he wants to try something new, add a menu item, tweak a recipe to make it “better.” I like to have systems and standards, and change often fucks that stuff up. He thinks I’m a robot; I think he’s a hothead.