Before the Snobbery

Food is linked to emotions and nostalgia. No matter how you see it, food always creates a reaction. What that reaction is determined by various factors: location, immediate surroundings, company, the time of year, time of day, aromas, conversation, etc. These factors are how Heston Blumenthal cleverly built his culinary empire, and it’s also what we chefs take into account when creating new dishes.