Ken Hom, who resides in France and in Thailand but travels tirelessly all over the world, continues to appear regularly as celebrity chef, write new books and keep an involvement with restaurants worldwide. An ambassador of the GREAT Campaign, the government’s international marketing campaign showcasing the best Britain has to offer, he has also lately been supporting the campaign at Milan Expo this year. Since its inception in 2012, and thanks to his supporters, the campaign has delivered a £1.2b return on investment up to March this year, and the UK is now expected to welcome 42m international visitors by 2020.
His recently opened 92-seat MEE restaurant located within the Copacabana Palace in Rio de Janeiro in Brazil, the city’s first luxury pan-Asian restaurant, has already been awarded one Michelin star less than 12 months since opening. His latest book – Truffles – released in November 2014, is the updated version of his book ‘Truffes’ first written in French in 2000 with Pierre-Jean Pebeyre of France’s legendary Pebeyre truffle family. Never before seen in the UK, it is now published in English, unveiling and dwelling in the mystery of the world’s most sought after scented ingredient, the black truffle, with enticing East-West recipes. The book has just won the Gourmand Award 2014 for ‘Best Mushroom Book’ category – USA. It now goes forward to the Gourmand’s global awards which will be presented in June 2015.